Our monthly plans start at $2,998, and websites start at $3,500 one-time. Water heater companies pay in Canadian dollars, plus GST/HST at their province's rate (GST and QST in Quebec). Every engagement begins with a 7-day free trial, needs no credit card, and has no lock-in. These are the same plans published by our parent agency; see HVAC.Agency pricing for the full, current details.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly marketing plans
| Plan | Price | What it covers |
|---|---|---|
| Starter | $2,998/month | A site with SEO-built service pages; map listing and local SEO; starter Google and Meta ad campaigns; hosting, upkeep and a monthly report |
| Growth | $4,498/month | The Starter work, then deeper SEO and content, paid ads on several channels, retargeting, a CRM connection, review requests and a weekly report |
| Elite | $8,998/month | The Growth work, then video, PR outreach, one named account manager, a live dashboard, a strategy call each month and reports built around your KPIs |
Website packages
| Package | Price | What you get |
|---|---|---|
| Essential | $3,500 one-time | A custom site of 5 to 7 pages, built in two to three weeks; hosting and upkeep $149/month |
| Professional | $6,500 one-time | 10 to 15 pages designed around calls, built in three to four weeks; $249/month covers hosting, upkeep and conversion testing |
| Enterprise | $12,500 one-time | No cap on pages or locations, built in four to six weeks; $449/month for complete management |
How to tell whether a plan pays
Work it out from the margin on one installed water heater. Here is an illustrative example; use your own invoices.
Suppose a standard replacement averages $2,500 installed and leaves you $1,000 in gross margin after the unit, parts and labour. On the Starter plan at $2,998 a month, plus, say, $2,000 in ad spend, you need about five extra booked installs a month to break even on that spend. Every install past five is profit, and every review and repeat customer is a bonus the arithmetic doesn't count.
If your numbers say you'd need 25 extra installs a month to break even, that plan is the wrong size for you right now, and we'll tell you so.
What drives cost for a water heater company
- Service area size. Covering one city is cheaper to manage than ten municipalities with separate area pages and ad groups.
- Competition. Urgent water heater phrases in big metros cost more per click than in smaller centres.
- How many offers you run. Emergency replacement alone is simpler than emergency plus rental buyouts plus tankless plus heat pump water heaters.
- Your starting point. A sound website and an active map listing mean we can spend on growth instead of repairs.
- Reporting needs. Multi-crew companies often want weekly reporting and CRM integration, which sits in Growth.
How to choose
- Starter fits an owner-operator or small crew that needs the basics working: a site that converts, a strong map listing, and modest ads on urgent phrases.
- Growth fits a company with several installers and a dispatcher, ready to add buyout and upgrade content, retargeting and review generation.
- Elite fits a regional company that wants video, PR and a real-time dashboard, with monthly strategy time.
Not sure? Start the free trial, and the audit will show which plan your numbers support. See the services each plan draws on, the results behind the method, or go straight to the contact page.
Three questions to ask any agency about price
Whatever you decide, put these to us or anyone else before signing:
- Is ad spend inside or outside the fee? If it's bundled, you can't tell how much reached Google.
- Who owns the accounts and website if we part ways? The answer should be "you, always".
- What number will you report each month? If it isn't booked jobs or cost per booked job, push back.
What the price never includes
Our fees never include equipment, installation, permits or warranty work, because we don't do any of it. We are a marketing service, not a contractor.
Frequently asked questions
Is ad spend included in the plan price?
Plan fees cover our work. Media spend paid to Google or Meta is separate and goes on your own ad account, so you always see exactly what was spent.
What does the 7-day free trial include?
We audit your marketing, test how your website performs, analyse your search visibility and benchmark you against nearby competitors. You don't need a credit card to start.
Are there long-term contracts?
No lock-in. You can stop when the work stops paying for itself. Ali will confirm current notice terms in writing before you start.
Do you charge GST or HST?
Yes. Canadian clients add GST/HST to the prices shown, at their province's rate (GST and QST in Quebec).
Which plan should a small water heater company choose?
Most owner-operated companies start with Starter, then move up once tracking shows which channel books installs profitably. Bigger multi-crew companies often need Growth for review generation and CRM integration.