WaterHeater.Digital exists for one kind of business: the Canadian company that replaces, installs and upgrades water heaters. We plan and run its marketing, and we help its owner make better decisions about where the jobs come from. We are a marketing and business consulting service. We don't install, repair or service water heaters, and we never will.
The company
WaterHeater.Digital is one of the brands in the Sedighi.ca and SAZ.ca group of companies. The group is Canadian, with its head office in Vancouver, British Columbia, and it serves clients across the country.
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Under that roof sit HVAC.Agency and HVAC.Digital for heating firms, Trades.Agency for other trades, BusinessConsulting.ca for owners, and the conversion agency Conv.ca.
- SAZ.ca (Strategy & Acceleration Zone) is a Canadian consulting firm focused on strategy, AI and revenue acceleration, which Ali founded and runs as Founder & Managing Partner.
This site takes the HVAC.Agency method and narrows it to hot water: urgent replacement, rental buyouts and planned upgrades.
Ali Sedighi, MBA
Ali Sedighi holds an MBA in Technology Management and has worked in digital marketing for 17+ years, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver.
Alongside this work he started MyAutomation.ca and the conversion-rate optimisation agency Conv.ca, and he leads SAZ.ca as its Founder & Managing Partner. His clients have been in Canada, the USA and Dubai. He has built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca, BoilerPart.ca and HVACDeal.ca.
Why that matters for a water heater company: heating and hot water share the same buying pattern. Something fails, a homeowner searches on a phone, and the company that answers first with a clear price usually wins. Ali has spent years building websites and campaigns around exactly that moment.
How we work
Our process is deliberately simple, and it starts with your numbers rather than our services.
- We look at what already happens. Calls, answered calls, booked installs, average ticket, busy and quiet months. Most installers know these roughly; that's enough.
- We find the biggest leak. Often it isn't traffic at all. It's a missed call at 6 p.m., a website with no price range, or a map listing that stops short of half the service area.
- We fix one thing and measure it. Then the next. You see the cost of each change before we make it.
- We report in plain language. Booked jobs and cost per booked job come first; clicks and impressions come last, if at all.
You own your website, domain, Google Business Profile and ad accounts from the first day. If you leave, everything stays with you. More on terms is in the FAQ.
What we won't do
Some things are off the table for every client, and we'd rather say so up front.
- We won't promise rankings, lead counts or results. We'll show you how a plan should work and then report what it actually did.
- We won't name, criticise or compare ourselves against specific rental companies or competitors in your ads.
- We won't interpret rental contracts or tell a homeowner how to cancel one. That's for them, their provider or a lawyer.
- We won't publish invented reviews, stock photos dressed up as your crew, or fake local addresses.
- We won't give engineering, code-compliance or legal advice. Your licensed installers and your own advisers handle that.
Positioning, in one line
WaterHeater.Digital is a digital marketing and business consulting service for water heater, tankless and heating companies in Canada; we are not a contractor and do not install or repair equipment.
Why a site just for water heaters
A general home-services agency treats a water heater as one line in a list of services. It isn't. The hot-water business has its own rhythm: failures cluster in cold snaps, many homes still rent rather than own, and the upgrade decision (tank, tankless or heat pump) needs more explaining than most trade purchases. A focused brand lets us build pages, ad structures and reports around that rhythm instead of forcing it into a generic template.
Where to go next
See the four services we offer, the real results behind our method, and the areas we serve across all ten provinces and three territories. When you're ready, the contact page explains how to reach us by call, text or email.
Frequently asked questions
Is WaterHeater.Digital a plumbing or heating contractor?
No. We plan and run marketing for companies that install water heaters, and advise their owners on the business side. We never quote, install, service or warranty any equipment.
Who will we actually work with?
Ali Sedighi leads the strategy and is the senior person you speak to. We don't publish a team roster, and we won't pretend to have staff we don't.
Where are you based?
Our head office is in Vancouver, British Columbia. We work with installers in every province and territory, meeting by video call or in person, and by phone, text, email and shared reports.
How is this site related to HVAC.Agency?
WaterHeater.Digital is a focused brand of the same group. HVAC.Agency is the parent agency whose plans and pricing we use, and its case studies are where our published results come from.